Jackpotjoy, one of the UK's leading online Bingo sites, launched a major campaign back in September that introduced the nation to their Queen of Bingo. The fictional Royal presides over a kingdom that features a host of characters from the site's games, as well as a loyal courtier, Jack, and her glamorous lady in waiting, Joy. The reason Jackpot Joy Bingo chose the effervescent Barbara Windsor as the face of their online bingo site is obvious, her larger than life, outgoing nature is identical to the way they run their bingo site and as such if you are looking for fun, fun, fun then you will not find a better site at which to play bingo online.

Online Bingo site, Jackpotjoy.com, saw their latest campaign expandthis week as the Queen of Bingo's courtier, Jack, launches anexciting new game of his own amidst a fanfare of viral marketingand piratical treasure!

Jackpotjoy, one of the UK's leading online Bingo sites, launcheda major campaign back in September that introduced the nation totheir Queen of Bingo. The fictional Royal presides over a kingdomthat features a host of characters from the site's games, as wellas a loyal courtier, Jack, and her glamorous lady in waiting,Joy.

Over the past months, the site has run a variety of social mediacampaigns that develop the characters from the advert, includingusing Facebook and Twitter to broaden their appeal, but this Fridaysaw the launch of their first TV advert to star one of thesupporting characters.

'Getting the other characters involved in the campaign wasalways something we wanted,' explains Head of Bingo Alison McCook,'because although the Queen of Bingo is the star she gets anenormous amount of support from her co-stars Jack and Joy, and thestronger the support, the stronger the position of the Queen ofBingo.'

In the advert, Jack offers viewers the chance to see his chestbefore revealing a cash filled treasure chest while he sports avery tongue in cheek plastic breastplate. The plastic chest mayseem like an interesting choice, until an email that allegedlyleaked from the palace explains it all.

The email was intended for one of the Queen of Bingo's muscleyhelpers, who's called, for reasons best kept to his mother,Applecumble. Instead of sending it just to Applecrumble though,Jack accidentally sends it to a section of the site's playerbase.

In the email, Jack explains that he's got to go on TV to revealhis chest but has eaten too many mince pies over the Christmasperiod and he's asking for advice on how he can get big muscles inless than 24 hours. Alongside this, Jack confesses his love for hisco-star, Joy, which makes his mistake of sending it out to a groupof members all the more comical.

We don't see the reply until we watch the advert when it becomesclear that Applecrumble has said that the only way to buff up inthat time is to wear the aforementioned plastic breastplate.

'This is really the beginnings of working with more viralproducts,' Alison says. 'We've got a character based marketingcampaign, with very strong characters, and it would seem wastefulnot to push into viral territory.'

Jackpotjoy Slots Game

The campaign has been launched to push Jack's Chest, a newonsite Bingo game in which Jack appears in a Bingo room and sharesthe contents of his chest with everyone who bought tickets to thegame.

The site are currently promising to give away GBP 100,000between launch and the end of January, and will be publishing hintsas to when Jack will appear via Facebook, Twitter and on the onsitepromotions page.

You can play Bingo and could encounter Jack's Chest atJackpotjoy.com now...

GAMESYS

The Gamesys Group was founded by Noel Hayden in April 2001 witha small team of developers. The aim was to build a profitableonline entertainment business providing Bingo, Scratchcards andOnline Casino games to a worldwide audience using proprietarygaming software.

After eight years, the Group's leading brand,http://www.jackpotjoy.com, has built an audience of over 3,000,000members and pays out in excess of GBP 90 million every month. Thesuccess of Jackpotjoy.com has established the Gamesys Group as oneof the UK's leading online gaming businesses. In 2006 they werenamed No. 1 in the Microsoft/Sunday Times Tech Track 100 LeagueTable, and they're now one of only four companies to have appearedon the list four years in a row. This feat reflects both thecompany's capacity for sustained growth and its remarkableresilience during periods of financial instability.

For more information on Gamesys, please visit:http://www.gamesyscorporate.com

Or follow events at Jackpotjoy on:

- Follow events at Jackpotjoy on Twitter

- View the latest Lottery results provided by Jackpotjoy

Contacts:
Gamesys
Aga Reszka
+44(0)20-7478-8100
press@gamesys.co.uk

The reason Jackpot Joy Bingo chose the effervescent Barbara Windsor as the face of their online bingo site is obvious, her larger than life, outgoing nature is identical to the way they run their bingo site and as such if you are looking for fun, fun, fun then you will not find a better site at which to play bingo online.

You really will be joining an online community where everyone is always welcomed with open arms, and being such a well known and much loved bingo site, Jackpot Joy Bingo are famed for their ongoing bingo bonuses and promotions that rewards players loyalty, however if you have never given them a try before, then as a brand new real money player you will be able to take full advantage of their deposit £10 play with £35 bingo promotion.

One other thing that Jackpot Joy is famed for is their huge ongoing bingo jackpots, they have some of the biggest jackpots of any online bingo site, and each day of the week someone is guaranteed to win a truly massive bingo jackpot, and by signing up and becoming their next new bingo player that person and lucky winner could be you.

So what are you waiting for get yourself over to the Jackpot Joy bingo site and sign up today, those bingo jackpots are just a click of your mouse away as is the huge number of free bingo games which they have on offer!

Bingo Games at Jackpot Joy Bingo

When it is bingo you want to play online, why play at a bingo site where you can only have a tiny limited selection of bingo games? Jackpot Joy offer you every single type of bingo game you could possibly want to play, and below we have listed the many different kinds of their bingo games which you will get full access too once you sign up and become a new player.

1. 75 Ball Bingo – By playing the 75 ball bingo games which are freely available at Jackpot Joy Bingo you are going to be able to play and interact with your fellow players, as all you need to do is to launch the chat room and then get chatting away, this means playing bingo is no longer a solitary thing to do!
2. 80 Ball Bingo – Not everyone has a lot of spare time to play bingo online, and if you can only manage a short amount of time in your daily diary then make sure you head to the 80 ball bingo games, the reason for us saying this is that due to the sheer speed of these bingo games you will get to play many more games per hour than by playing any other bingo games online!
3. 90 Ball Bingo – To bag some of the large cash prizes then make sure you spend some time looking through the 90 ball bingo schedule at Jackpot Joy, and that is where they put all of the up and coming jackpot games, which offer some life changing jackpots. Someone has to win those jackpots so why not try and win one yourself by giving 90 ball bingo at Jackpot Joy a try!

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Play Bingo Slots at Jackpot Joy Bingo

Jackpot Bingo Game

From time to time when you are playing bingo at Jackpot Joy you may get the urge to play something else, and this could see you sitting down to play a huge collection of bingo slot games. At Jackpot Joy they truly believe in guaranteeing you will get access to everything you could possibly want to play and this include some of the best paying slot machines found anywhere online. The following slot machines can be found once you log into Jackpot Joy.

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• Houdini Slot – On the face of it the Houdini sot game is much like any other video slot, as it comes with a 5 reel video format and spread over these reels are a total of a maximum 25 optional paylines. However with a huge 10,000 coin jackpot on offer, and not one, but three unique and potentially very high paying bonus games which can be triggered then this slot machine is well worth you taking a much closer look! As with all of the many bingo slot machines which can be found at Jackpot Joy Bingo this game can be sampled and played completely free of charge simply select the free to play option and you can play it at no risk for however long you so desire!
• Fortune Temple Slot – Much like the bonus video slot machine listed above this great looking and very easy to play Fortune Temple game boasts 5 reels, a total of 25 paylines can be put into play on each spin of the reels you make plus the jackpot on offer which could be won on any single spin is identical at 10,000 coins. This slot has two bonus games which are unique to this slot, one of them being a click to stop and win type game and the other is a very unusual open the doors to reveal a cash prize type of bonus round.
• Golden Balls Slot – If there is only one bingo slot machine that you sit down and play today then make sure it is this Golden Balls slot game, as you may have already guessed from its name it is based on the television game show of the very same name. The game is a typical bonus video slot which boasts a set of five reels and you can opt to set in motion a total of 20 paylines; however the most exciting part of this slot has to be its bonus round.

  Once you trigger this bonus game then you get to play the Golden Balls game, and it is here you have to decide whether you are going to try and steal the cash prize by selecting the Steal Ball, or you are faced with choosing the Split Ball in the hope that your opponent also Splits, if you both split then you share the prize, however if one of you splits and one of you steals then the person who has chosen the steal ball is the one who wins the cash prize, with the other player losing and winning nothing!

  This slot game really is one that you should try when you fancy a bit of a change from the live bingo games which are playing at Jackpot Joy Bingo, and as the host of the TV show Jasper Carrot always says, do not be greedy during the bonus game or you may leave with nothing! If you do try out this slot machine you will have lots of fun and excitement when playing it for sure, it is also available in a free to play format at Jackpot Joy Bingo.