The bingo site was launched in February 2008 after 888 acquired online bingo company Globalcom. 888ladies offers 75-ball, 90-ball and 5-line bingo games as well as instant games, casino games and scratchcards. In January 2013, 888ladies.com launched a mobile app for iOS devices, and later for Android devices. Studies have shown that more than half of people who gamble used a mobile device to access their favourite online casino, bingo or sports betting sites. With experts predicting that people will use their smartphones for an average of four hours per day in 2021, operators who have optimised their sites for mobile are well-placed to cash in.

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